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Research papers

Using an integrated marketing data-base for women's weeklies in the Netherlands

In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: John Rodenburg
November 25, 1987
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Citation

Rodenburg, J. (1987a, November 25). Using an integrated marketing data-base for women's weeklies in the Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-an-integrated-marketing-data-base-for-women-s-weeklies-in-the-netherlands


Research papers

Radar dynamics

RADAR DYNAMICS is a continuous M.M.I.S. designed to serve the pharmaceutical industry with a continuous flow of information on what takes place in the market and why changes occur. RADAR DYNAMICS is based on continuous collection of quantitative and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Viveka Linde, Hasse Abrahamson
June 15, 1987
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Citation

Linde and Abrahamson (1987a, June 15). Radar dynamics . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radar-dynamics-


Research papers

A comprehensive view of current approaches to media research

Until recently, media research has been pretty much synonymous with readership research, audience measurement and ratings, and this is where the bulk of research funds have gone. But ultimately the more significant aspect is the measurement of...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Michael J. Naples
June 15, 1986
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Citation

Naples, M. J. (1986a, June 15). A comprehensive view of current approaches to media research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comprehensive-view-of-current-approaches-to-media-research


Research papers

Media planning in New Zealand

Media planning in New Zealand has altered dramatically since tho McNair on-line media research system has been available. The major advantages are due to the integration of data such as audience research, marketing information and television...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Brian J. Potter
June 15, 1984
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Citation

Potter, B. J. (1984a, June 15). Media planning in New Zealand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-planning-in-new-zealand


Research papers

Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products

Flavour plays a key role in the market acceptance of all food and beverage products, and especially in the market acceptance of beer. This paper describes a program of research being undertaken by a major international brewer to develop an integrated...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Al C. Farrell, H. J. Halls, George Alex Whitmore
June 15, 1983
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Citation

Farrell, Halls and Whitmore (1983a, June 15). Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-an-integrated-set-of-models-for-describing-consumer-preferences-and-for-supporting-marketing-decisions-for-beer-products


Research papers

An integrated marketing planning system

In a marketing-oriented company producing fast-moving consumer goods, the role of the Marketing Department in developing the budget is central, but it must be carried out within the constraints constituted by the needs and capacities of other...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Derek Bloom, Michael Stewart
June 15, 1977
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Citation

Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-integrated-marketing-planning-system


Research papers

The bank new customer behaviour and communication simulation models

The present study develops a System which explains resultant data (opening new check-accounts) in terms of causal measures (customer behaviour) and enables Management to set strategic plans, to control and evaluate them.The System of the present...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Alexandre Thabor
February 1, 1975
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Citation

Thabor, A. (1975a, February 01). The bank new customer behaviour and communication simulation models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-bank-new-customer-behaviour-and-communication-simulation-models